Pre-Conference Workshop
FINANCE 101 for PHYSICIANS
Thursday, September 11, 2:30 – 5:30 PM
Whether you’re new to leadership or a seasoned partner, Finance 101 for Physicians is your opportunity to demystify the financial fundamentals that drive your practice. This highly interactive session—drawing from the curriculum of the Physician Leadership Project and led by national medical group finance expert, Jill Arena and senior physician leader Anne Hirsch, MD—will walk you through the basics of financial statements, budgeting, and reimbursement systems, with a deep dive into the RBRVS model and how it shapes revenue in a physician practice.
You’ll learn to interpret key metrics like overhead percentage, Return On Investment, and break-even points, and understand the real-world impact of payer mix and insurance contract terms. Come and ask all the finance questions you’ve ever wanted answers to in a comfortable environment where every topic is on the table. By the end, you’ll know how to read a Profit & Loss, grasp the language of your finance team, and see clearly how money flows through your organization. It’s the perfect foundation to confidently step into CPOMP’s “Real Estate 101” breakout session—and beyond. This pre-conference session will take place before CPOMP 2025 Kickoff reception begins on Thursday, September 11, 2025. When you register for CPOMP 2025, you can add on this pre-conference session.
Presented by:
Jill Arena, CEO
Health e Practices
Ms. Arena is the CEO of Health e Practices, LLC and leads its consulting operations. She is a successful entrepreneur, having co-founded GreenField Health in 2001, which grew into a multimillion-dollar business. Having earned her Fellowship from the American College of Medical Practice Executives in 1999, Jill has extensive experience in revenue cycle management, practice operations, practice transitions, and leadership coaching. She also serves on the boards and executive committees of several physician groups in a key advisor role. She is the author of Physician, Heal Thy Financial Self, which is written for physicians who want to master the finances of their practices. Over the past 30 years, Jill has guided the launch of more than 80 new medical clinics in multiple states. Jill derives a great deal of professional satisfaction from guiding clients through important transitions in their practices to ensure their businesses thrive. She wholeheartedly believes that the practice of medicine can and should be both financially viable and joyful.
Anne Hirsch, MD, Medical Director
Health e Practices
Dr. Hirsch is an internal medicine physician with over 30 years of experience. She is also a certified peer Physician Coach and is welcoming new clients. Her mission as a coach is to help physicians and other medical professionals to reach their full potential and alleviate some of the stress associated with practicing medicine.
Her goal is to help physicians to see beyond the frustrations of their medical practices and move toward designing a medical practice and a life that they love and find to be fulfilling. She works with clients to find work-life harmony to allow them to continue to practice their beloved profession in a way that sustains and motivates them.
She has a great passion for helping other physicians understand the coding and billing system so they can maximize their reimbursement and be paid fairly for their long hours of work and all of the care they render to their patients. She has helped to develop Health e Practices’ Coding Transformation Program and enjoys working with physicians in all specialties on both rote CPT coding and on HCC coding as well.
In her free time, Anne plays the flute in the Tualatin Valley Community Band, and she also plays the piano. She has a lifelong love of learning, and she thus also loves to read, walk, and ride her bicycle.